Increasing Revenue through Grassroots Fundraising

Increasing Revenue through Grassroots Fundraising        

Monday, August 29
9:30 am – 1:30 pm
JW Marriott at LA Live, Platinum H

Price: $75 members | $125 nonmembers

Jerry Yoshitomi, leads a fast-paced, interactive session where you’ll take the first steps for creating renewable, reliable, revenue streams through Grassroots Fundraising. 

Do you have tremendous impact on audiences and communities, yet need to find that last 5% to balance your budget or support new programs?  Have donations and sponsorships peaked?  Have you raised ticket prices as far as you can?

If you’ve answered yes to any of these questions, be ready for a fast-paced, interactive session where you’ll take the first steps for creating renewable, reliable, revenue streams through Grassroots Fundraising.  Proven methods will build on the impacts you’ve already had to encourage small contributions from large numbers of people.  You’ll see an improvement in your financial bottom line and contributors’ depth of engagement.  You’ll leave with the first building blocks for a more successful future:

  • Principles you can apply in almost any circumstance
  • Actionable, monetizable strategies you can implement immediately
  • Calisthenics for Cash:  Stress Reducing Exercises to improve blood circulation and cash flow
  • A network of nearby colleagues doing similar things with whom you can compare notes
  • The invitation to join a follow-up Webinar in October so you can share the “Increasing Revenues” methods with others back home

Jerry’s guarantee that as a result of the Workshop, you’ll be able to generate ten times as much revenue as the time/money you expend to participate in the workshop.  If not, Jerry will personally follow-up with you until you do.


Jerry Yoshitomi is Chief Knowledge Officer, MeaningMatters, LLC. Throughout his career he has contributed to modest initiatives that frequently resulted in nationally/internationally significant innovations and change.  Making our Case brings together much of this career-spanning knowledge into a one day workshop and a framework for communicating the value of our work as presenters and touring artists. 

He has been engaged by foundations, public arts agencies, arts organizations and individual artists to read, research, and provoke innovative new practices, with just in time knowledge to increase arts participation, revenues and transformative changes in people’s lives. Methods from his writings & workshops have been successfully implemented by arts organizations and artists in the United States, Canada, Australia, Japan, New Zealand, the United Kingdom, Spain, Chile and Argentina. 

A former member of the Board of Directors of the Western Arts Alliance, he also chaired the National Task Force on Presenting and Touring the Performing Arts, resulting in the 1989 seminal report, An American Dialogue.  Jerry chaired three panels at the National Endowment for the Arts, served four years on the California Arts Council, was Treasurer of the Music Center of Los Angeles County and for seventeen years was the Executive Director of the Japanese American Cultural and Community Center in Los Angeles. 

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