WAA Institute: The Emerging Latinx Majority, Parte Dos


WAA/3 Day Startup Conexiones Lab

May 16-19th, 2017

The Ruth B. Shannon Center for the Performing Arts
Whittier College | Whittier, CA


The WAA Institute 2017 picks up where WAA’s acclaimed 2014 program left off: examining the biggest demographic shift in American history: The Emerging Latinx* Majority. This inevitable and accelerating demographic transformation is fundamentally changing American arts and culture, politics, business, and education. Business models are changing rapidly and radically. As artists, agents and presenters, if we don’t adjust to this new reality (and soon), we run the risk of irrelevance.

The 2017 retreat will take place May 16-19, 2017 at Whittier College’s Ruth B. Shannon Center for the Performing Arts in Whittier, California. In addition to being a longtime WAA member, the college brings considerable knowledge, expertise, and experience to the Conexiones Lab. With more than 60% students of color, Whittier is one of the most diverse liberal arts colleges in the country. Whittier College is federally recognized as a Hispanic Serving Institution (full-time undergraduate enrollments that are at least 25% Hispanic) and in fact Whittier College has approximately 40% full-time Hispanic students.

WAA is developing the Conexiones Lab in partnership with 3 Day Startup, an Austin-based nonprofit that specializes in experiential learning and entrepreneurship. This is not your ordinary retreat, but a dynamic, hands-on, learning-by-doing, action-based event that promises to do nothing less than fundamentally change the way you work.

How do we as arts professionals create new work, opportunities, initiatives, and enterprises that deepen our engagement with Latinx artists and audiences? It starts with the WAA/3 Three Day Startup Conexiones Lab. Think of the Conexiones Lab as a dynamic incubator to revolutionize how we create, plan, and promote Latinx programs.

Diversity, equity, and inclusion are our goals and The WAA Institute 2017 is your next step on this important journey.

* Confused by Hispanic, Latino, and Latinx? Check out this great video from The Huffington Post.