The Roots Agency and SMG Artists, key players in their particular talent fields, have merged their services as of January 1, according to a joint announcement by their respective heads, Tim Drake and Larry Kosson.
The emerging firm will be known as The Roots Agency/SMG Artists, with Kosson, assuming the title Director of Performing Arts Division. He will be responsible principally for overseeing the booking of Performing Arts Centers, representing the entire combined talent roster. Drake and the Roots Agency staff will continue working with festivals and all other types of venues, large and small, as well as assisting with booking of PACs.
Commenting on the link-up, Drake asserted, “The merger brings together a team that compliments each others strengths. The Roots brings its festival and hard-ticket know-how to the SMG Artists roster, while SMG Artists brings performing arts savvy to the Roots clientele. We look forward to working with Larry and his team.”
Observed Kosson, "Within the live performance field, there has traditionally been a separation between commercial venues, performing arts centers, and festivals. Touring artists can no longer rely on any single one of these market segments to support a career. This merger offers our roster the possibility of engaging all three simultaneously."
For more information about The Roots Agency/SMG Artists, go to: www.therootsagency.com or www.smgartists.com.
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