Wednesday, August 28, 9:00a.m.- 10:30 a.m. - J.W. Marriot Hotel L.A. Live
The Phoenix Symphony’s Chief Marketing Officer, Todd Vigil oversees nearly $7 million dollars in ticket sales, subscriptions and ancillary revenue as well as the customer service and database teams for Arizona’s largest performing arts organization. During his tenure overall earned revenue has seen an impressive 145% growth led by multiple years of 20%+ single ticket sales increase and a reversal of subscription revenue decline, defying industry norms. With an aversion to all things traditional media, Todd has led the shift in strategy and a significant investment in digital marketing, database utilization and dynamic pricing to maximize sales and marketing investments.