Making Our Case

Making Our Case: Ways to Better Communicate the Impact of Your Work

Monday, August 31, 9:00am - 2:00pm
Room: Seymour
Price:  Members $75.00 US / Nonmembers $100.00 US

Making our Case Develop skills to gather and then communicate the impact of our work as performing arts presenters and touring artists.  Understand the value of this knowledge to increase revenues through increased ticket sales and contributed income and to reassess our strategic vision and value proposition.

The Making Our Case Professional Development Workshop is designed for presenters of all budget sizes and disciplines, touring artists and artists’ representatives.  Leadership teams of two or more people from an organization (executive directors, programmers and marketing directors) are encouraged.

  • All workshop participants will be invited to engage in an online network with participants and other resources and articles before, during and after the Workshop.  Topics drawn from:  The Latino Experience in Museums published by Contemporanea, Cultural Lives of Californians:  Insights from the California Survey of Arts and Cultural Participation and Creating Connection: Build Public Will for Arts and Culture
  • Those who register before July 20, 2015 will:
    •     Be invited to send a short online survey to recent ticket buyers asking about meaningful aspects of their experiences.
    •     Receive a Report of their survey responses compared to responses from other presenting organizations. 
  • After an engaging, highly interactive session filled with creativity and joy, participants will create and leave with a Work Plan to:
    •     Gather evidence of the impacts of our work
    •     Communicate those impacts to increase participation and revenue
    •     Engage in follow-up conversations with other Professional Development workshop participants

Jerry Yoshitomi is Chief Knowledge Officer, MeaningMatters, LLC.  Throughout his career he has contributed to modest initiatives that frequently resulted in nationally/internationally significant innovations and change.  Making our Case brings together much of this career-spanning knowledge into a one day workshop and a framework for communicating the value of our work as presenters and touring artists. 

He has been engaged by foundations, public arts agencies, arts organizations and individual artists to read, research, and provoke innovative new practices, with just in time knowledge to increase arts participation, revenues and transformative changes in people’s lives. Methods from his writings & workshops have been successfully implemented by arts organizations and artists in the United States, Canada, Australia, Japan, New Zealand, the United Kingdom, Spain, Chile and Argentina. 

A former member of the Board of Directors of the Western Arts Alliance, he also chaired the National Task Force on Presenting and Touring the Performing Arts, resulting in the 1989 seminal report, An American Dialogue.  Jerry chaired three panels at the National Endowment for the Arts, served four years on the California Arts Council, was Treasurer of the Music Center of Los Angeles County and for seventeen years was the Executive Director of the Japanese American Cultural and Community Center in Los Angeles. 

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