Pre-Conference Programs

The Western Arts Alliance Annual Conference presents the latest in performing arts trends, strategy, and research to enhance and accelerate your professional growth. Take advantage of this unique opportunity to collaborate with arts leaders and your peers with WAA's in-conference program of workshops and panels. 

Black Arts @ WAA Symposium | August 25 @ Leimert Park

Drawing on Black leadership, perspective, experience, and voice, WAA is placing a special focus on Black arts for the 2019 Conference. The Black Arts @ WAA day-long pre-conference program (and it’s extension into the core conference content) will include a pre-conference symposium, showcase, pitch session, keynote speaker, workshops and panels, and networking events.

Cultural Competency for Non-Native Artists, Agents, & Presenters | August 26 @ JW Marriott

Sponsored by the Consulate General of Canada, this four-hour workshop, led by Larissa FastHorse and Ty Defoe of Indigenous Direction, will focus on creating cross-cultural competency that is critical to curatorial decision-making and strategic thinking necessary for building audiences for the Indigenous performing arts. Topics to be covered will include protocols for working with Indigenous artists, making venues safe for artists and audiences, Indigenous performance principles that address respect, recognition, and appropriation.

The Art of Independent Touring & Navigating the Performing Arts Market | August 26 @ JW Marriott  

The US live performance and touring industry is the largest in size in the world. Yet distances, varying cultures, costs, complex legal matters and language barriers make it the most difficult market to penetrate. So what is the best strategy for independent and foreign artists to create a meaningful presence in the US? This highly informative session is designed to assist artists to book and manage their tours independently. We will discuss the current state of the performing arts market, and the how-to’s on building a professional team, routing, budgeting, maximizing your presence at WAA, getting on a presenter’s radar, and utilizing your global network.