WAA ONLINE CONFERENCE

TUESDAY, SEPTEMBER 24 

9:00 am PT  - 10:15 am PT : Martha Gonzalez, Scripps College/Quetzal 

Online Kick-off / Keynote Speech with Martha Gonzalez

Martha Gonzalez is a Chicana artivista (artist/activist) musician, feminist music theorist and Associate Professor in the Intercollegiate Department of Chicana/o Latina/o Studies at Scripps/Claremont College. Born and raised in Boyle Heights Gonzalez has received various fellowships including a Fulbright Garcia-Robles, Ford Fellowship, Woodrow Wilson, USA Fellowship as well as the Mac Arthur Fellowship in 2022. Her academic interests have been fueled by her own musicianship as a singer/songwriter and percussionist for Grammy Award winning band Quetzal. The relevance of Quetzal’s music and lyrics have been noted in a range of publications, from dissertations to scholarly books. Gonzalez currently serves as the Scripps Humanities Institute Director.

Martha will discuss Fandango, a unique form of collective song and dance, and it’s potential as tool of dialogue and action.

10:30 am PT – 11:30 am PT : Pablo Solis Vega, Cultural Connections Latin America

How to Foster a LATAM Arts Network

Join a conversation where four arts leaders will share different perspectives on building connections between American and Latin American organizations. The panel will include Armando Castellano, an active advocate for building Latine networks across the US; Juan Souki, a Venezuelan with a long-standing career in North America who now leads Mid Atlantic Arts, one of the six regional arts organizations in the US; Ana Rodriguez, a Mexican music manager whose leadership has been recognized by multiple international organizations, including the International Music Managers Forum, of which she is the former co-chair; and Fabiola Pazmiño, an Ecuadorian who is the current programming director of Teatro Nacional Sucre and is part of several regional and world networks. The panel will be moderated by Pablo Solis, who has extensive experience in international cultural cooperation dialogues and mechanisms and now runs a network promoting links across the Latin American region.

11:45 pm PT - 12:45pm PT : Courtenay Casey, Advisory Board Arts 

Creating a World Class, End-to-End, Customer Experience

Does your organization have a customer experience strategy?  Should it? Join Courtenay Casey, Senior Director of Business Development from the Advisory Board for the Arts, to gain insightful ideas on thinking about your customer experience and then learn successful best practices from arts and cultural organizations to marquee brand experiences around the globe.

The Advisory Board for the Arts (ABA) is the largest shared learning network in the cultural sector. We are dedicated to exchanging ideas and best practices to create a thriving arts community. Our mission is to gather and share innovative solutions to common challenges faced by different disciplines within the arts community. We believe in the adage, "all ships rise,” and at ABA, we provide the tide that lifts all organizations through data-driven research, sophisticated methodologies, and shared learning. With over 100 members in 11 countries, including organizations like the Royal Conservatory of Music, Arena Stage, Canadian Opera Company, and Hong Kong Ballet, ABA unites large and small organizations committed to exchanging ideas for the greater good of the arts sector. 

12:45 pm PT – 1:45 pm PT : Lunch and Learn | PAD Showcases 

2:00 pm PT - 3:00 pm PT : Danielle Johnson, ASYMM Digital 

Harnessing AI for Enhanced Audience Insights and Personalization Part II: Revolutionize Content Creation and Curation with AI 

We will build a roadmap for successful AI adoption in arts marketing campaigns by exploring AI-generated content creation tools and their implications for arts marketers including how to customize content and messaging through AI-powered personalization, automate content curation processes to streamline campaign management, and how to balance AI-generated content with human creativity for optimal engagement and authenticity. Get practical tips for integrating AI into upcoming campaign strategies and tailor AI-driven approaches to the unique needs and goals of your organization.   

3:15 pm PT – 4:15 pm PT : Samuel Hobbs, PUSH/FOLD 

Leveraging Livestreams for Access, Audiences, and Engagement Part II: How to create your first livestream event!  

Understand the technical implementation, minimum personnel needs, and costs associated with livestream production. Participants will see a cost breakdown and implementation of livestreaming and real-world examples of livestreamed productions in black box and proscenium settings, as well as a roving, interactive fundraising engagement, using single to multi-camera setups. This presentation will also cover post-production avenues for ongoing content delivery for passive revenue, and built-in future artistic and marketing support.