THE NEXT GREAT PERFORMANCE
EXHIBITING AT WAA: THE COMMONS
The Commons is the hub of the conference that includes the Exhibit Hall and the Lounge. It is a dynamic, exciting environment pulsating with potential. The Commons is a space for presenters, artists, agents, managers, and other attendees to gather, connect, and discover. Exhibiting is a benefit for WAA members only. How much it costs to exhibit is based on your membership tier.
REGISTER FOR AN EXHIBIT OR MEETING SPACE
Exhibit and meeting spaces are available exclusively to members and must be purchased alongside at least one General Conference Pass or Artist Pass (if, eligible). Individual members and are not eligible to exhibit.
INSIDER ACCESS: Receive $100 off Early Bird registration as a returning exhibitor! We’re excited to introduce this special registration period in April, exclusively for previous exhibitors. Additionally, exhibit hall placement will occur in multiple phases, rewarding long-time and returning exhibitors for their continued commitment to WAA.
Your organization should have received an email on March 6 with details about its loyalty group. If you have questions about your exhibitor group, please reach out.
March 17 – 28: Sponsors at the Silver Level or Above
April 1 – April 11: 15+ Years Loyalty Group Exhibitor Placement
April 15 – 28: 1 – 14 Years Loyalty Group Exhibitor Placement
May 1 – Sell Out: First Time Exhibitors Placement
How this works:
Indicate your exhibit space location preferences when you register, based on available inventory after the previous phase of registration.
If your preferred spaces aren’t available, we’ll assign the best available location based on your exhibit type.
Each phase will be placed by lottery.
Exhibit space confirmation will be given prior to the opening of the next phase.
Miss registering during your assigned priority phase? You can still register anytime after your window opens and receive priority consideration in each subsequent round.
Premium placement will be considered for an additional fee, while available.
Once registration starts, exhibit space placements are made on weekly basis.
Questions? Please reach out here.
NEW: THE LOUNGE
Introducing The Lounge—a new way for artists and agents to connect and do business. Located at The Commons entrance, it features cozy seating and wall to ceiling natural light. Leave the banners behind and bring your ideas!
Reserve your spot when registering. These spaces are listed alongside exhibit spaces.
Option 1 - Couch Set with one couch, two armchairs and one coffee table | $1,950
Option 2 - Armchair Set with three armchairs and one coffee table | $1,350
These are full conference rentals open for use during exhibiting hours—Tuesday, Wednesday, and Thursday. (Please review the schedule for hours.)
See examples of these spaces below.
EXHIBITING HOURS AT-A-GLANCE
EXHIBITOR LOAD-IN
September 2: 9:00am - 4:00pm
September 3: 8:00am - 1:00pm
EXHIBIT HALL HOURS
September 2: 1:00 pm - 4:00 pm*
September 3: 1:30 pm - 5:30 pm
September 4: 9:00 am - 10:15 am*
September 4: 10:15 am - 11:45 am
September 4: 1:30 pm - 5:30 pm
EXHIBITOR LOAD-OUT
September 4: 5:30 pm - 8:30 pm
September 5: 9:00 am - 11:00 am
*During these accessible hours, booths do not need to be staffed or attended.
Is it your first time exhibiting at WAA? Join our Info Session!
Stay tuned for the date and how to register.
EXHIBIT & MEETING SPACES
Exhibiting is optional and is available to members only. Exhibit spaces must be purchased in conjunction with a regular or artist conference registration. Exhibit space pricing is based on your membership tier.
Premium Upgrade $150 - Available at any tier.
Reserve a Table $195 - Available for Tier One (1).
NEW: The Lounge – Located at The Commons entrance, The Lounge offers cozy seating and floor-to-ceiling natural light. See below for pricing.
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8 x 10
• 10' wide x 8' deep Pipe and Drape Booth
• (1) 8’ long x 2’ deep draped resource table
• (3) side chairs
• 8’ high draped back wall
• 3’ draped side walls (left and right)
• (1) ID sign
• (1) wastebasket
Tier 1: $695 | Tier 2: $795 | Tier 3: $895 | Tier 4: $995 | Tier 5: $1,095
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8 x 8
8' wide x 8' deep Pipe and Drape Booth
• 6’ or 8’ long x 2’ draped table
• (3) side chairs
• 8’ high draped back wall
• 3’ draped side walls
• (1) ID sign
• (1) wastebasket
Tier 1: $650 | Tier 2: $750 | Tier 3: $850 | Tier 4: $950 | Tier 5: $1,050
-
Half Booth
5' wide x 8' deep Pipe and Drape Half Booth
• 4’ long x 2’ deep draped resource table
• (2) side chairs
• 8’ high draped back wall
• 3’ draped side walls
• (1) ID sign
• (1) wastebasket
Tier 1: $495 | Tier 2: $595 | Tier 3: $695 | Tier 4: $795 | Tier 5: $895
-
Bistro Tabletop
• 6.5’ wide x 6.5’ deep
• Boundaries or corners marked by tape (entire space)
• (1) 30” round x 40” high pedestal table
• (3) stools
• (1) ID sign (d/s) affixed to the top of an 8’ free-standing pole
• (1) wastebasket
Tier 1: $450 | Tier 2: $550 | Tier 3: $650 | Tier 4: $750 | Tier 5: $850
-
Cafe Space
• 6.5’ wide x 6.5’ deep
• Boundaries or corners marked by tape (entire space)
• (1) draped 4’ long x 2’ deep draped resource table
• (4) side chairs
• (1) ID sign (d/s) affixed to the top of an 8’ free-standing pole
• (1) wastebasket
Tier 1: $395 | Tier 2: $495 | Tier 3: $595 | Tier 4: $695 | Tier 5: $795
-
Small Reserved Meeting Table
(1) 36” round, short table
(3) Side chairs
(Note: Very limited quantity available for Tier 1 exhibitors only. Reserved tables do not allow for display of any signage.)
$195 - Available for Tier One (1)
-
The Lounge - Armchair Set
(3) armchairs
(1) coffee table
$1,350
-
The Lounge - Couch Set
(1) couch
(2) armchairs
(1) coffee table.
$1,950
EXHIBITOR INFORMATION
This year’s decorator is Willwork Global Event Services.
Exhibitors will receive an email directly from Willwork Global Event Services with login credentials to access their exhibitor portal. Once exhibitors have their login credentials, they can access Willwork’s online portal.
For quick access, the exhibitor services kit may be downloaded here.
For assistance, exhibitors may contact Exhibitor Services at (774) 568-5425, or email at exhibitorservices@willwork.com.
MATERIALS HANDLING AND HAND-CARRYING
As the official General Service Contractor, Willwork will exclusively manage all logistical functions pertaining to the movement of freight for the duration of the event, including supervision, labor, receiving, and oversight of the loading dock. In this capacity, Willwork will be designated as the official and sole provider of Material Handling services for the event.
Materials handling is easy with Willwork! Willwork charges $2.92 per pound - 20# Minimum for materials handling. Exhibitors are encouraged to take advantage of this very reasonable rate for materials handling that will make receiving, storage, and delivery of exhibitor materials a breeze!
Hand-Carrying is permitted only if exhibitors can carry their materials onto the show floor in one trip, using no equipment, trolleys, carts, or assistance from another person.
Cartload Service provides service to exhibitors arriving in personally owned vehicles (POVs) and has small hand-carried items that need to be delivered to and from the dock/booth location. Please see the exhibitor service kits for more details.
Direct to Show Shipments are prohibited for this event. All shipments must be sent to the advanced warehouse prior to the event.
ADVANCE WAREHOUSE SHIPMENT ADDRESS
Exhibiting Co. Name & Booth Number
Western Arts Alliance
Willwork Global Event Services c/o ABF Freight
8001 Telegraph Road
Pico Rivera, CA 90660
Warehouse hours: Monday - Friday 8:00 AM - 4:00 PM
Direct to Show Shipments: Please note! Direct-to-show site shipping is prohibited for this event. All shipments must be sent to the advanced warehouse before the event.
ELECTRICITY
Exhibitors may order electricity through Encore, the exclusive provider for the JW Marriot LA Live Hotel. WAA has secured discounted rates from $132.00 to $227.00 Daily Equipment Rates for exhibitors based on specific needs. Please note: exhibitors will require login credentials to access the JW Marriot LA Live Hotel online portal, exhibitors will be able to complete this process once the exhibitor receives their exhibit space confirmation email. The electricity order form is available here.