THE NEXT GREAT PERFORMANCE
SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
Partner with WAA and Shape the Future of Performing Arts
The WAA Annual Conference is the premier event for performing arts professionals, kicking off the booking season with a dynamic gathering of industry leaders, innovators, and changemakers. As the first major conference of the season, WAA attracts established and emerging voices dedicated to advancing the field.
By supporting WAA, you reinforce our commitment to leadership in the arts while also helping nurture the next generation of artists and arts professionals—many of whom attend the conference seeking career-defining opportunities.
See a breakdown of benefits by level.
SPONSORSHIP
Sponsoring WAA isn’t just about visibility—it’s about connection. Our community of performing arts professionals values collaboration, creativity, and meaningful engagement. By sponsoring, you’re not only positioning your brand in front of industry leaders, presenters, and artists, but also demonstrating your commitment to the future of the performing arts. Whether you’re looking to spark conversations in dynamic learning spaces, create lasting brand recognition, or engage directly with attendees in high-traffic areas, our sponsorship opportunities help you build relationships that matter.
Make a memorable impression with Signature Events.
Position your brand as a thought leader with Standout Sessions.
Gain casual, high-traffic engagement with Hospitality & Health Breaks.
Foster brand recognition with Swag.
Seeking continuous engagement with Information Technology.
WAA 2019; photo credit: Corporate Close Ups
SIGNATURE EVENTS
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Make an indelible first impression as attendees network and begin their conference experience by hosting the exclusive 60-minute Welcome Reception, kicking off the conference in style.
$7,500
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Connect with a new generation of arts professionals in this new and exciting after-hours experience!
$5,000+
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Raise our glasses to toast the recipients of the WAA Awards who will be honored during the WAA Annual Member Meeting.
$3,500
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Roll out the welcome mat to a new generation of WAA members with a welcome gift and complimentary snacks.
$2,500
SWAG
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Let everyone do your advertising for you. No one can go anywhere without their credential. It’s the sponsorship that delegates literally live in!
$5,000
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Useful and practical, this branded 5" x 7" notebook filled with 80 pages of ruled paper makes for an indispensable conference tool.
$2,500
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Picture this: your name at presenters’ fingertips! This metal-construction pen includes a stylus and LED light at the tip. Perfect for note-taking in dim showcases.
$1,500
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A crowd favorite! Melt-in-your-mouth butter mints adorn registration counters—wrapped in your lovely logo.
$1,000
STANDOUT SESSIONS
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Elevate your brand’s diversity leadership by introducing the featured speaker from the Gabrielino/Tongva, the aboriginal peoples of Los Angeles, during this special luncheon.
$7,500
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Take center stage during this plenary session by introducing an unforgettable speaker. Inquire about the option to upgrade your presence with a 2-minute presentation about your organization.
$5,000+
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Keep your brand top of mind as attendees discuss hot topics over coffee and breakfast bites or lunch. Your logo will be prominently displayed in the refreshment area, and you'll have the opportunity to provide promotional materials.
$2,500
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Set the tone of a signature session with an introduction or prerecorded video. Gain recognition as a thought leader by sponsoring an entire learning track.
$1,500+
INFORMATION TECHNOLOGY
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Connect your brand with every attendee by being featured on the login page and on slides throughout the event, ensuring high-traffic digital engagement and logo recognition in related materials.
$7,500
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Be the first thing everyone sees when they open the conference app, the app is the central source of information about the conference.
$5,000
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Frame the day with emails sent to all attendees’ the night before each day of the conference (4 total) and includes highlights for the day and your own custom 180-character message.
$3,500
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Ensure your brand is top of mind as attendees charge their devices at a charging station in a high-traffic area with room for promotional materials, branding, and recognition.
$2,500
HOSPITALITY & HEALTH BREAKS
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Be front and center during this 45-minute break. Room branding and promotional collateral distribution will ensure your message reaches a captive audience, with recognition in all related materials.
$7,500
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Make a splash and memorable last impression by hosting the exclusive Pool Party, the last networking session of the conference.
$5,000
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Make your mark as the sponsor of an afternoon refreshments, a relaxed and fun networking event. Your organization will be highlighted through room branding, promotional collateral, and recognition in all event materials.
$3,500
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Get the attention of attendees looking to start their day on a positive note by supporting a yoga class, sound bath, and/or quiet zone. Gain recognition as a health leader by sponsoring the entire Wellness Track.
$1,500+
GENERAL SUPPORT
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Support the performing arts ecology by applying your sponsorship dollars to the General Support fund and give us the flexibility to use your contribution wherever it’s most needed.
$1-$999
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WAA 2019; photo credit Corporate Close Ups
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Freedom Beat, WAA 2019, sponsored by Taiwan Academy in Los Angeles; photo credit Corporate Close Ups
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WAA 2022; photo credit Julie Vincent Photography
PRESENTING PARTNERSHIPS
Create a strategic mission moment for your organization and help bring a significant piece of conference programming to life. As a Presenting Partner, your organization will enjoy unparalleled exposure throughout the conference by receiving the prestigious "presented by" designation on all materials related to a specific program. These are the most visible sponsorship opportunities, offering premium branding across all conference marketing, presentations, and communications. Partnerships begin with a minimum investment of $10,000 or in-kind services of equal value.
Black Arts @ WAA Symposium
Deepen your diversity leadership in this daylong series of fellowship and connection organized by Black Arts @ WAA, an affinity group of black identified professionals working in the performing arts.
Image: Black Arts @ WAA, 2019; Corporate Close Ups
Opening Night at The Novo
Take center stage during this not-to-miss five-hour party at The Novo, an iconic 2,300 seat concert venue turned theatre at LA Live! This exciting program includes the VIP Reception, Opening Ceremony with dignitaries, the first evening of Juried Showcase performances, and complimentary food and drink.
Image courtesy of the Novo
Intersections Festival at University of Southern California
Elevate your brand at this renowned institution of higher learning. This festival of Juried Showcase performances unfolds at various venues across campus such as the 1,200 seat Bovard Auditorium and will feature the most performances of the Juried Showcase series.
Image courtesy of the University of Southern California
Sunset Show at Grand Performances
If free public access is your purpose, this is your moment. Celebrate the last evening of Juried Showcase at this premiere outdoor venue in the heart of Downtown Los Angeles. Our biggest venue, Grand Performances can accommodate an audience up to 6,000 with unforgettable performances under the stars.
Image courtesy of Grand Performances
Live Streaming
Connect with the next generation by underwriting the live broadcast and replay of major moments and standout sessions of the conference. Of the conference sessions that are both in-person and livestreamed, 30 percent of viewers were live streamed and were a fan favorite of younger colleagues.
