Rob Tocalino is the Interim Associate Executive Director and Director of Programming at the Robert and Margrit Mondavi Center for the Performing Arts, UC Davis. In his current role, he is responsible for earned and contributed revenue streams totaling approximately $3.5M annually. He serves as a member of the programming team, leads organizational communications and strategy including advertising and public relations, and oversees ticket office operations.

In his time at the Mondavi Center, Rob has built successful revenue management and patron loyalty initiatives, modernized the delivery of program and enrichment materials, and served as a leader in developing communications strategies to help the organization reach the broadest possible audience.

He previously served as the Associate Director of Marketing for SFJAZZ, during which time he led a Wallace Foundation-funded effort to attract a youngeraudience for jazz. The resulting program, SFJAZZ Hotplate, is still in place at the new SFJAZZ Center. Before SFJAZZ, Tocalino served as the Managing Director of Lake Tahoe Shakespeare Festival.